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My name is Stephan Hovnanian. I am a content solutions architect at Bambu, an advocacy platform by Sprout Social. I work with B2B companies to develop creative, engaging content strategies for their advocacy programs that their employees and brand champions find valuable and easy to share.

Before joining Sprout Social (which is a crazy story), I ran my own email marketing and web consultancy outside Boston called Shovi Websites. I've spent my career managing most facets of online marketing for my own company and clients, with a focus that puts the emphasis on goals, growth, and conversion.

Use the "Let's Connect" tab above to chat with me about any advocacy or email marketing challenges your company is facing, or to explore webinar, podcast, or speaking opportunities.

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Social Signals and the Engagement Matrix

All that sucking up you’re doing by liking, commenting, and sharing to build your personal brand is actually worth it. Don’t stop. Although you might want to refine your tactics based on these four layers of social engagement.

Nurturing Thought Leaders in Your Organization

Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.