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My name is Stephan Hovnanian. I am a content solutions architect at Bambu, an advocacy platform by Sprout Social. I work with B2B companies to develop creative, engaging content strategies for their advocacy programs that their employees and brand champions find valuable and easy to share.

Before joining Sprout Social (which is a crazy story), I ran my own email marketing and web consultancy outside Boston called Shovi Websites. I've spent my career managing most facets of online marketing for my own company and clients, with a focus that puts the emphasis on goals, growth, and conversion.

Use the "Let's Connect" tab above to chat with me about any advocacy or email marketing challenges your company is facing, or to explore webinar, podcast, or speaking opportunities.

Recent Things to Read or Watch

Empowering People to Make an Impact: Advocacy in Higher Ed

We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]

Why I Social – Sales Pay Bills, Likes and Engagement Don’t

The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]

Are we creating the right motivation around employee sharing?

In the past few weeks, I’ve kicked off two employee advocacy pilot programs and helped to implement two more. Implementation and launch is easy as 1-2-3: Learn how to use our platform Fill it with content Invite employees to join the platform and share said content Seriously, that’s all there is to it! Built it […]