Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results. Rich Brooks, host (air date: 2/2/2016).
Latest posts by Stephan Hovnanian (see all)
- Agents of Change Podcast: The best ways to segment your email list - February 2, 2016