Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
Not all great talks happen on a keynote stage with lapel mics and big flat-screen TVs behind you. Effective presentations can happen anywhere from sales pitches to internal training when you apply the Red Thread.
If you can’t make this one change, you have no hope of any measurable return from social at your organization.
What’s the ROI to executives of getting more active on social media? I have a simple answer.
All that sucking up you’re doing by liking, commenting, and sharing to build your personal brand is actually worth it. Don’t stop. Although you might want to refine your tactics based on these four layers of social engagement.
Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.
I’m here to lay the groundwork for you to attain conference notoriety in a meaningful way so, by the end of those 2-3 grueling days, you walk away with knowledge, connections, leads, and influence.
We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]
The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]