Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it’s word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]
Came across a thread on inbound.org about the “Top 3 metrics every content marketer should track”. Had to weigh in after reading the responses because, well, they catered to the wannabe blogger superstar and had very little actionable insight to measurable business goals. Since we’re talking about content marketers, whose role is presumably to drive […]
Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative […]
In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts. There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. […]
A story of opportunity meeting preparation, and a whole lot of #SproutLove. First, the Preparation About six months ago, my web business Shovi Websites was at a crossroads. Fifteen years after starting it to help small businesses take advantage of all the wonderful things a well-run web presence had to offer, the rules of the […]
Tips for email newsletter content, and how email & customer success go hand in hand. Enjoyed this “interview style” format from the folks at Rare.io as an alternative to a request to guest blog. Marketing Chat with Stephan Hovnanian, Rare.io Blog
In Barry Moore’s 52nd episode of his The Active Marketer podcast, we dove into one of our favorite and oft-underused features of ActiveCampaign: contact scoring. During the podcast, we talked about using engagement scoring for nurturing and customer lifetime value, and covered some specific scenarios that will sure to be valuable to your email list. […]
Too often marketers are concerned more with quantity over quality when it comes to their email lists. I had a chance to sit down with Rich Brooks and talk about why email segments are so important.