What’s the ROI to executives of getting more active on social media? I have a simple answer.
All that sucking up you’re doing by liking, commenting, and sharing to build your personal brand is actually worth it. Don’t stop. Although you might want to refine your tactics based on these four layers of social engagement.
Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.
I’m here to lay the groundwork for you to attain conference notoriety in a meaningful way so, by the end of those 2-3 grueling days, you walk away with knowledge, connections, leads, and influence.
We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]
The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]
In the past few weeks, I’ve kicked off two employee advocacy pilot programs and helped to implement two more. Implementation and launch is easy as 1-2-3: Learn how to use our platform Fill it with content Invite employees to join the platform and share said content Seriously, that’s all there is to it! Built it […]
Recently, a marketer friend of mine shared her frustration on Facebook with the state of “influencer marketing.” Her point (and a totally valid one) was that every podcast, presentation, blog round-up, and webinar seemed to include the same dozen or so names, and were alienating some great up-and-comers. As a self-proclaimed up-and-comer, I would obviously […]
Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program […]