What’s the ROI to executives of getting more active on social media? I have a simple answer.
Musings and Observations
The other categories under Body of Work are meant to highlight my professional writing. This section is for the more traditional approach to a "Blog": shorter, sometimes random insights and observations into areas of interest.
All that sucking up you’re doing by liking, commenting, and sharing to build your personal brand is actually worth it. Don’t stop. Although you might want to refine your tactics based on these four layers of social engagement.
I’m here to lay the groundwork for you to attain conference notoriety in a meaningful way so, by the end of those 2-3 grueling days, you walk away with knowledge, connections, leads, and influence.
In the past few weeks, I’ve kicked off two employee advocacy pilot programs and helped to implement two more. Implementation and launch is easy as 1-2-3: Learn how to use our platform Fill it with content Invite employees to join the platform and share said content Seriously, that’s all there is to it! Built it […]
Recently, a marketer friend of mine shared her frustration on Facebook with the state of “influencer marketing.” Her point (and a totally valid one) was that every podcast, presentation, blog round-up, and webinar seemed to include the same dozen or so names, and were alienating some great up-and-comers. As a self-proclaimed up-and-comer, I would obviously […]
Came across a thread on inbound.org about the “Top 3 metrics every content marketer should track”. Had to weigh in after reading the responses because, well, they catered to the wannabe blogger superstar and had very little actionable insight to measurable business goals. Since we’re talking about content marketers, whose role is presumably to drive […]
A story of opportunity meeting preparation, and a whole lot of #SproutLove. First, the Preparation About six months ago, my web business Shovi Websites was at a crossroads. Fifteen years after starting it to help small businesses take advantage of all the wonderful things a well-run web presence had to offer, the rules of the […]
Divesting yourself of an online community you started from scratch, and built up to over 100,000 members, is an interesting experience. A lot goes through your mind leading up to the realization that it’s time to move on, and all along the way through the transition to new ownership (if you even go that direction). […]
This is going to be a tough pill to swallow…3, actually We’re told by “experts” to continually provide value, and part of that includes resharing, relationship building, etc. etc. yada yada yada. They’re right, you do need to provide value. You do need to reshare, the social algorithms require it to place your content in […]