It’s been a good week. New clients, meaningful content, and some very productive discussions. Indulge me as I highlight one and consolidate my thoughts onto my own real estate. I listened to a podcast and transcript between +Demian Farnworth +Jerod Morris and +Sean Jackson about whether authority can be earned or bestowed. Good listen and congrats to +Copyblogger on […]
Musings and Observations
The other categories under Body of Work are meant to highlight my professional writing. This section is for the more traditional approach to a "Blog": shorter, sometimes random insights and observations into areas of interest.
If you’ve read Content Rules, Ann Handley’s first book (co-authored with C.C. Chapman), you’ll know how to take a single idea and turn it into an entire whiteboard full of purposeful content ideas that attract the right customers. From there, you’ll create a killer editorial calendar for that content, spreading it far and wide across the Internet […]
I have a confession to make. This post was going to start off like so many others already have, with an intent to validate why a business should incorporate Google+ Hangouts on Air into its marketing mix. I’ve already written a few of them myself, and the live video broadcasting product has been around long […]