In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts.
There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. Those tips come from the experiences I’ve had with our own customers at Bambu over the last six months.
I hope this opens up some ideas for your company.
Latest posts by Stephan Hovnanian (see all)
- Nurturing Thought Leaders in Your Organization - December 5, 2017
- Influence Building Tips for #MPB2B and Other Marketing Conferences - September 20, 2017
- Empowering People to Make an Impact: Advocacy in Higher Ed - August 9, 2017