Everyone needs a good kick in the butt at some point in their professional career. Mine changed my whole outlook on what it means to bring my best self to work every day.
Marketer, Advocate, Speaker. Welcome to my blog.
Main Content
My name is Stephan Hovnanian. I am a Strategic Services Consultant for Sprout Social, specializing in advocacy programs. I love working with B2B companies to develop creative, engaging content and adoption strategies for their advocacy programs that their employees and brand champions find valuable and easy to share.
Before joining Sprout Social (which is a crazy story), I ran my own email marketing and web consultancy outside Boston called Shovi Websites. I've spent my career managing most facets of online marketing for my own company and clients, with a focus that puts the emphasis on goals, growth, and conversion.
Use the "Let's Connect" tab above to chat with me about any advocacy or email marketing challenges your company is facing, or to explore webinar, podcast, or speaking opportunities.
Recent Things to Read or Watch
Advocacy in a Box – MarketingProfs B2B Forum #MPB2B
Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
Applying a Red Thread Mindset to Training and Sales Presentations
Not all great talks happen on a keynote stage with lapel mics and big flat-screen TVs behind you. Effective presentations can happen anywhere from sales pitches to internal training when you apply the Red Thread.
Footer
Get to Know Me
I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on Twitter or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.
Latest Tweets
Speaking Quick Links
Do you have an audience of business owners and marketers that could use insights to keep their companies ahead of the online marketing curve? I can help with that.
Latest Articles and Appearances
What a kick in the butt taught me about trust
(Blog)
Advocacy in a Box – MarketingProfs B2B Forum #MPB2B
Applying a Red Thread Mindset to Training and Sales Presentations
(Blog)
One Simple Change to Get ROI from Social Media
(Blog)
The ROI of social media conversation
(Blog)
Social Signals and the Engagement Matrix
(Blog)
Instagram (@stephanhovnanian)
Something is wrong.
Instagram token error.