• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Stephan Hovnanian

Marketer, Strategist, Speaker. Welcome to my blog.

  • Welcome
  • Body of Work
    • Guest Articles
    • Article Features
    • Podcasts
    • Publications
    • Video Interviews
    • Presentations
  • Let’s Connect
    • Subscribe to Updates
  • Interviews and Speaking
    • Digital Assets
  • Blog
You are here: Home / Presentations / Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

Published: November 10, 2018

Tweet
Share
Share
11 Shares

Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge.

Think about it: marketing the company is your job, not theirs. And if you think Starbucks & Amazon gift cards are the answer to “What’s In It For Me?” then you’d be wrong.

This talk explores the things that stand in your way of getting the results you want from an advocacy program.

I’ll also introduce a six-piece framework* to build your program in a way that will make participation a no-brainer. You want this to happen, right?

After all, if only 10-20 employees are sharing company content, it’s hard to justify the time, effort, and budget, right?

Right. You want this to work at scale. Scale brings with it the results you as a company are expecting with an advocacy program: brand awareness, leads, web traffic, and even candidates.

Let’s create value, drive participation, and get results. Join me at MarketingProfs B2B Forum on Friday, November 16th at 10:45am in Salon 13 for ‘Advocacy in a Box.’

~ Stephan

* I’m presenting a six-piece framework. A box has six sides. A box is also self-contained and transportable (like, to other parts of the business where you want to roll out your advocacy program). I promise I didn’t plan for the title and this visual to be so perfectly aligned, but they are, so we’re gonna pretend this was the idea all along. Hmmm, maybe I should put a ™ on this?

  • About
  • Latest Posts

Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

Latest posts by Stephan Hovnanian (see all)

  • Reflecting on a core values challenge - November 27, 2020
  • Adopt these communication norms for better meetings, emails and chat messages - July 8, 2020
  • Data can lead, but only if you know where you’re going - April 14, 2020
Tweet
Share
Share
11 Shares

Filed Under: Presentations

Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

Footer

Get to Know Me

I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on Twitter or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.

Latest Tweets

Tweets by stephanhov

Speaking Quick Links

Do you have an audience of business owners and marketers that could use insights to keep their companies ahead of the online marketing curve? I can help with that.

  • Interviews and Speaking
  • Podcasts
  • Presentations
  • Video Interviews
  • Digital Assets
  • Let’s Connect

Latest Articles and Appearances

Reflecting on a core values challenge

November 27, 2020 (Blog)

Adopt these communication norms for better meetings, emails and chat messages

July 8, 2020 (Blog)

Data can lead, but only if you know where you’re going

April 14, 2020 (Blog)

Say it with me: engagement doesn’t pay bills

February 14, 2020 (Blog)

What a kick in the butt taught me about trust

August 5, 2019 (Blog)

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

November 10, 2018 (Presentations)

Copyright © 2025 · Maker Pro on Genesis Framework · WordPress · Log in