Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge.
Think about it: marketing the company is your job, not theirs. And if you think Starbucks & Amazon gift cards are the answer to “What’s In It For Me?” then you’d be wrong.
This talk explores the things that stand in your way of getting the results you want from an advocacy program.
I’ll also introduce a six-piece framework* to build your program in a way that will make participation a no-brainer. You want this to happen, right?
After all, if only 10-20 employees are sharing company content, it’s hard to justify the time, effort, and budget, right?
Right. You want this to work at scale. Scale brings with it the results you as a company are expecting with an advocacy program: brand awareness, leads, web traffic, and even candidates.
Let’s create value, drive participation, and get results. Join me at MarketingProfs B2B Forum on Friday, November 16th at 10:45am in Salon 13 for ‘Advocacy in a Box.’
~ Stephan
* I’m presenting a six-piece framework. A box has six sides. A box is also self-contained and transportable (like, to other parts of the business where you want to roll out your advocacy program). I promise I didn’t plan for the title and this visual to be so perfectly aligned, but they are, so we’re gonna pretend this was the idea all along. Hmmm, maybe I should put a ™ on this?
Stephan Hovnanian
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