Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results. Rich Brooks, host (air date: 2/2/2016).
Stephan Hovnanian
I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.
Latest posts by Stephan Hovnanian (see all)
- Adopt these communication norms for better meetings, emails and chat messages - July 8, 2020
- Data can lead, but only if you know where you’re going - April 14, 2020
- Say it with me: engagement doesn’t pay bills - February 14, 2020
