Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results. Rich Brooks, host (air date: 2/2/2016).
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Stephan Hovnanian
I have 20+ years building and scaling consulting and professional services organizations that drive measurable customer value, retention, and expansion. Currently leading an advisory services team at Sprout Social that helps brands evolve into world-class programs.