Jonathan Corrie, CEO of services automation software Precursive, has quickly become one of my favorite people to engage in conversation. His podcast aims to empower professional services leaders with insights to help them run stronger, forward-thinking operations. What I love about Jonathan as a host is that he leverages his own vast knowledge of the […]
Stephan Hovnanian
Reflecting on a core values challenge
Values are like premium ingredients. Incorporating them into your work means big things and I have my team to prove it.
Adopt these communication norms for better meetings, emails and chat messages
Little tweaks in how you communicate can create an exponentially better environment for productivity, collaboration, and culture.
Data can lead, but only if you know where you’re going
Flashy data points make great headlines. But data without context is nothing more than a number.
Say it with me: engagement doesn’t pay bills
Unless you’re selling directly on social channels, don’t expect “ROI” from social media marketing. It’s a fool’s errand in the long run. Do this instead.
What a kick in the butt taught me about trust
Everyone needs a good kick in the butt at some point in their professional career. Mine changed my whole outlook on what it means to bring my best self to work every day.
Advocacy in a Box – MarketingProfs B2B Forum #MPB2B
Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
Applying a Red Thread Mindset to Training and Sales Presentations
Not all great talks happen on a keynote stage with lapel mics and big flat-screen TVs behind you. Effective presentations can happen anywhere from sales pitches to internal training when you apply the Red Thread.
One Simple Change to Get ROI from Social Media
If you can’t make this one change, you have no hope of any measurable return from social at your organization.