Little tweaks in how you communicate can create an exponentially better environment for productivity, collaboration, and culture.
Flashy data points make great headlines. But data without context is nothing more than a number.
Unless you’re selling directly on social channels, don’t expect “ROI” from social media marketing. It’s a fool’s errand in the long run. Do this instead.
Everyone needs a good kick in the butt at some point in their professional career. Mine changed my whole outlook on what it means to bring my best self to work every day.
Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
Not all great talks happen on a keynote stage with lapel mics and big flat-screen TVs behind you. Effective presentations can happen anywhere from sales pitches to internal training when you apply the Red Thread.
If you can’t make this one change, you have no hope of any measurable return from social at your organization.
What’s the ROI to executives of getting more active on social media? I have a simple answer.
All that sucking up you’re doing by liking, commenting, and sharing to build your personal brand is actually worth it. Don’t stop. Although you might want to refine your tactics based on these four layers of social engagement.