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Stephan Hovnanian

Marketer, Strategist, Speaker. Welcome to my blog.

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Body of Work

Main Content

Below please enjoy a collection of content from around the Web that I feel best represents me as a marketer and professional.

Presentations and Speaking

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.

Empowering People to Make an Impact: Advocacy in Higher Ed

We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]

How to Tap Into Your Company’s Marketing Influencers

Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program […]

More Presentations

Video Interviews

Best Practices and Challenges for Advocacy Programs

Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages.  However, even the most […]

How to Foster Customer and Employee Advocacy

Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative […]

More Interviews

Podcasts

Why I Social – Sales Pay Bills, Likes and Engagement Don’t

The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]

From One Sprout All Star to Another

I’ve written before about how my advocacy (as a customer) for my current employer as a member of their (our?) Sprout All Stars program ultimately earned me a job with them. To bring things full circle, I had a chance (now as an employee) to highlight some of my favorite aspects of Bambu with one […]

Best Practices and Challenges for Advocacy Programs

Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages.  However, even the most […]

More Podcasts

Guest Articles

Nurturing Thought Leaders in Your Organization

Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.

Employee Advocacy – an Untapped Resource for Law Firms

Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it’s word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.

Reimagining Word of Mouth Marketing

In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts. There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. […]

More Articles

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Get to Know Me

I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on Twitter or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.

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Speaking Quick Links

Do you have an audience of business owners and marketers that could use insights to keep their companies ahead of the online marketing curve? I can help with that.

  • Interviews and Speaking
  • Podcasts
  • Presentations
  • Video Interviews
  • Digital Assets
  • Let’s Connect

Latest Articles and Appearances

Reflecting on a core values challenge

November 27, 2020 (Blog)

Adopt these communication norms for better meetings, emails and chat messages

July 8, 2020 (Blog)

Data can lead, but only if you know where you’re going

April 14, 2020 (Blog)

Say it with me: engagement doesn’t pay bills

February 14, 2020 (Blog)

What a kick in the butt taught me about trust

August 5, 2019 (Blog)

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

November 10, 2018 (Presentations)

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