Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
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Body of Work
Main Content
Below please enjoy a collection of content from around the Web that I feel best represents me as a marketer and professional.
Presentations and Speaking
Empowering People to Make an Impact: Advocacy in Higher Ed
We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]
How to Tap Into Your Company’s Marketing Influencers
Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program […]
Video Interviews
Best Practices and Challenges for Advocacy Programs
Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]
How to Foster Customer and Employee Advocacy
Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative […]
Podcasts
Why I Social – Sales Pay Bills, Likes and Engagement Don’t
The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]
From One Sprout All Star to Another
I’ve written before about how my advocacy (as a customer) for my current employer as a member of their (our?) Sprout All Stars program ultimately earned me a job with them. To bring things full circle, I had a chance (now as an employee) to highlight some of my favorite aspects of Bambu with one […]
Best Practices and Challenges for Advocacy Programs
Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]
Guest Articles
Nurturing Thought Leaders in Your Organization
Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.
Employee Advocacy – an Untapped Resource for Law Firms
Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it’s word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Reimagining Word of Mouth Marketing
In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts. There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. […]