Little tweaks in how you communicate can create an exponentially better environment for productivity, collaboration, and culture.
Musings and Observations
The other categories under Body of Work are meant to highlight my professional writing. This section is for the more traditional approach to a "Blog": shorter, sometimes random insights and observations into areas of interest.
Flashy data points make great headlines. But data without context is nothing more than a number.
Unless you’re selling directly on social channels, don’t expect “ROI” from social media marketing. It’s a fool’s errand in the long run. Do this instead.
Everyone needs a good kick in the butt at some point in their professional career. Mine changed my whole outlook on what it means to bring my best self to work every day.
Not all great talks happen on a keynote stage with lapel mics and big flat-screen TVs behind you. Effective presentations can happen anywhere from sales pitches to internal training when you apply the Red Thread.
If you can’t make this one change, you have no hope of any measurable return from social at your organization.
What’s the ROI to executives of getting more active on social media? I have a simple answer.
All that sucking up you’re doing by liking, commenting, and sharing to build your personal brand is actually worth it. Don’t stop. Although you might want to refine your tactics based on these four layers of social engagement.
I’m here to lay the groundwork for you to attain conference notoriety in a meaningful way so, by the end of those 2-3 grueling days, you walk away with knowledge, connections, leads, and influence.