What if you could go beyond interest and demographic based segmentation and personalize your email campaigns with copy that really hit the mark?
Musings and Observations
The other categories under Body of Work are meant to highlight my professional writing. This section is for the more traditional approach to a "Blog": shorter, sometimes random insights and observations into areas of interest.
Real conversions happen beyond the landing page
Getting the email from your landing page is one thing. Getting that contact to become a customer is another. Learn the four elements of responsible email marketing on the back end of landing page and opt-in campaigns.
Want to know the secret to building a platform for yourself online?
This is going to be a tough pill to swallow…3, actually We’re told by “experts” to continually provide value, and part of that includes resharing, relationship building, etc. etc. yada yada yada. They’re right, you do need to provide value. You do need to reshare, the social algorithms require it to place your content in […]
My Thoughts on Authority, Reputation, Likability, Sustainability, and Celebrity
It’s been a good week. New clients, meaningful content, and some very productive discussions. Indulge me as I highlight one and consolidate my thoughts onto my own real estate. I listened to a podcast and transcript between +Demian Farnworth +Jerod Morris and +Sean Jackson about whether authority can be earned or bestowed. Good listen and congrats to +Copyblogger on […]
[REVIEW] Everybody Writes (From “Hey Ma!” to “Hey Ira!”)
If you’ve read Content Rules, Ann Handley’s first book (co-authored with C.C. Chapman), you’ll know how to take a single idea and turn it into an entire whiteboard full of purposeful content ideas that attract the right customers. From there, you’ll create a killer editorial calendar for that content, spreading it far and wide across the Internet […]
Confessions of a Hangouts on Air Host
I have a confession to make. This post was going to start off like so many others already have, with an intent to validate why a business should incorporate Google+ Hangouts on Air into its marketing mix. I’ve already written a few of them myself, and the live video broadcasting product has been around long […]
Choosing the best strategy for your social media posts
Learn the process you need to go through to make sure each social media post has the maximum impact.