The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]
Conversation is one of the most important ways we can grow as communicators. Here I've collected some of my favorite opportunities to chat about business and marketing.
From One Sprout All Star to Another
I’ve written before about how my advocacy (as a customer) for my current employer as a member of their (our?) Sprout All Stars program ultimately earned me a job with them. To bring things full circle, I had a chance (now as an employee) to highlight some of my favorite aspects of Bambu with one […]
Best Practices and Challenges for Advocacy Programs
Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]
Advanced Lead Scoring Strategies
In Barry Moore’s 52nd episode of his The Active Marketer podcast, we dove into one of our favorite and oft-underused features of ActiveCampaign: contact scoring. During the podcast, we talked about using engagement scoring for nurturing and customer lifetime value, and covered some specific scenarios that will sure to be valuable to your email list. […]
Agents of Change Podcast: The best ways to segment your email list
Too often marketers are concerned more with quantity over quality when it comes to their email lists. I had a chance to sit down with Rich Brooks and talk about why email segments are so important.