Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
Developing a bond of trust with complete strangers to facilitate knowledge transfer is the goal of every speaker. Below you will find a selection of recaps and slide decks from presentations where I've tried to empower marketers and business owners to be the rockstars that they are.
For more info or to coordinate a speaking engagement with me, please visit this page.
Empowering People to Make an Impact: Advocacy in Higher Ed
We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]
How to Tap Into Your Company’s Marketing Influencers
Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program […]
Staying Relevant – What it Takes to Win Inside Today’s Inbox
Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent. At Agents of Change, a conference in Portland, ME, I had the opportunity to share a framework and examples of how to create […]
Essentials of High Performing Email Marketing Programs
All the email marketing tips and tactics in the world are meaningless if you can’t measure their effectiveness beyond simple vanity metrics. In this webinar, you will learn email’s place in your marketing strategy, and what goes into a successful email marketing campaign, so the next time you press “send” it’s with purpose, and gets […]