We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or windshield sticker. Imagine if you could match the right message to the right person at the moment they wanted to spread the word. In this session for eduWeb Digital Summit, you will learn how to weave advocacy into the very fabric of your institution, so when you deliver an experience worth talking about, there’s an easy-to-share message to go with it.
Stephan Hovnanian
I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.
Latest posts by Stephan Hovnanian (see all)
- Reflecting on a core values challenge - November 27, 2020
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- Data can lead, but only if you know where you’re going - April 14, 2020
