Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative and build on positive results. Webcertain.tv host (Air date: October, 2016)
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Stephan Hovnanian
I have 20+ years building and scaling consulting and professional services organizations that drive measurable customer value, retention, and expansion. Currently leading an advisory services team at Sprout Social that helps brands evolve into world-class programs.