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Stephan Hovnanian

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You are here: Home / Video Interviews / How to Foster Customer and Employee Advocacy

How to Foster Customer and Employee Advocacy

Published: October 31, 2016

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Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative and build on positive results. Webcertain.tv host (Air date: October, 2016)

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Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

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Filed Under: Video Interviews

Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

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I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on Twitter or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.

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Latest Articles and Appearances

Reflecting on a core values challenge

November 27, 2020 (Blog)

Adopt these communication norms for better meetings, emails and chat messages

July 8, 2020 (Blog)

Data can lead, but only if you know where you’re going

April 14, 2020 (Blog)

Say it with me: engagement doesn’t pay bills

February 14, 2020 (Blog)

What a kick in the butt taught me about trust

August 5, 2019 (Blog)

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

November 10, 2018 (Presentations)

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