Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative and build on positive results. Webcertain.tv host (Air date: October, 2016)
Stephan Hovnanian
I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.
Latest posts by Stephan Hovnanian (see all)
- Reflecting on a core values challenge - November 27, 2020
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