Do you have an audience of business owners and marketing managers that could use insights to keep their companies ahead of the online marketing curve?
Do you produce a marketing podcast, webinar, Twitter chat, Ask Me Anything (AMA), or hangout series?
Are you looking for smart, energetic, and informative guests that can cut through the noisy mess of online marketing advice and deliver ideas that will make your audience say, “You have the best [show/podcast/events] on the planet!”
I can help. Let’s do an interview!
My Areas of Expertise
- Increasing Employee Engagement and Building Brand Advocates through content strategies and techniques that work.
- Using a Live Online Education Series (interactive webcasts) to generate leads and create incredibly valuable content for your business.
- Solving Problems and Getting Leads with opt-in campaigns (I’m talking the whole enchilada, from the PDF downloads you put behind a landing page, to the email series component that goes behind it, as well as the content marketing strategy to drive the right people to opt-in).
- Building Relevance in the Inbox with more intelligent email marketing (newsletters, automation, segmentation, etc).
I’ve found all of these topics to be pain points for marketers, and truly enjoy sharing tips and techniques with a strategic focus to make them feel comfortable and empowered to take the effectiveness of their marketing up a notch.
I’ve also done hundreds of hours of content about Google+ (and written 4 books about it) and how it can be used by businesses of all types for content marketing, relationship building, social listening, and more. Even though Google is sunsetting this platform, the lessons in authenticity and connection are ones we can carry through to other networks.
You can probably tell from my style of writing that I like to make presenting fun and value-packed. If we can use examples, even ones from your live audience, to illustrate the talking points for our discussion together, everybody feels more connected to the content whether they participate live or in a replay.
In other words, a little prep is super-important, but scripted interviews, meh.
Hiding behind slides isn’t my favorite thing to do, either. If your production involves a video chat (Google Hangouts on Air or some other format), I’m most comfortable, and feel there’s a stronger connection when a viewer can combine the facial expressions with the audio inflections in someone’s voice. Again, we’re going for as much value for your audience as possible.
Does this mean I’m going to say “no” to requests for a phone, internet radio, or podcast interview, or a webinar where the slides are front and center? Hardly, but I’m at my best when there’s a person-to-person connection to be made.
What I’ll Need From You
Here’s how I look at the whole interview landscape: you need content, your audience needs content, and you feel I can help you deliver it. I’m honored, but practical, so if we’re going to do something together, let’s make this about them, not about you or me.
When you reach out, in addition to the logistical stuff about format, timing, and assets, please tell me about your audience, your goals for the production, how you repurpose it, and what you want the key takeaways to be. Links to examples would be great. Tip: I place a lot of emphasis on how you repurpose your content when choosing which invitations I am going to accept, particularly when the compensation for my time is “exposure.”
Since I treat interviews and presentations as learning opportunities, and appreciate you opening up your floor to me for such an opportunity, I will be happy to spread the word to my own network in a way I see fit.
Still interested? Super! To get started, drop me a note through the “Let’s Connect” tab with more info.