• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Stephan Hovnanian

Marketer, Strategist, Speaker. Welcome to my blog.

  • Welcome
  • Body of Work
    • Guest Articles
    • Article Features
    • Podcasts
    • Publications
    • Video Interviews
    • Presentations
  • Let’s Connect
    • Subscribe to Updates
  • Interviews and Speaking
    • Digital Assets
  • Blog
You are here: Home / Blog / One Simple Change to Get ROI from Social Media

One Simple Change to Get ROI from Social Media

Published: September 27, 2018

Tweet
Share
Share
0 Shares

So I’m tweaking one of my social media training decks for a client session next week, and noticed something about this high-level slide that speaks to a big problem I still see with brands on social.

For social selling or social customer care (two big use cases that directly impact a company’s financials), this slide shows that a brand has no choice but to be present on social.

And by present I don’t mean “yes, we have an account and auto-schedule posts to go out during the week.”

No, I mean you literally can’t “Seek Opportunity” in Step 1 without actively looking for and responding to brand mentions, comments, and conversations about your business and the space your business serves.

And if you can’t get past Step 1, you have no hope of any measurable return from social at your organization.

So if you’re a brand who expects returns from social and yet is still phoning it in, it’s time to commit to being present.

  • Commit staff to social who you empower to be in the mix with customers, prospects, and the rest of the industry.
  • Foster a culture and community of champions on social who want to help your brand connect.
  • Train up your employees so they can do this too (and at greater scale than what you’d achieve on just your brand channels).

If this is resonating with you, know that the cultural change is the hardest part. Best if it comes from the top. Beyond that, there are plenty of experts and platforms available to help your team be more present on social media. Happy to point you in the direction of some useful tips to build your case, or examples of companies doing it well.

  • About
  • Latest Posts

Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

Latest posts by Stephan Hovnanian (see all)

  • Reflecting on a core values challenge - November 27, 2020
  • Adopt these communication norms for better meetings, emails and chat messages - July 8, 2020
  • Data can lead, but only if you know where you’re going - April 14, 2020
Tweet
Share
Share
0 Shares

Filed Under: Blog

Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

Footer

Get to Know Me

I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on Twitter or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.

Latest Tweets

Tweets by stephanhov

Speaking Quick Links

Do you have an audience of business owners and marketers that could use insights to keep their companies ahead of the online marketing curve? I can help with that.

  • Interviews and Speaking
  • Podcasts
  • Presentations
  • Video Interviews
  • Digital Assets
  • Let’s Connect

Latest Articles and Appearances

Reflecting on a core values challenge

November 27, 2020 (Blog)

Adopt these communication norms for better meetings, emails and chat messages

July 8, 2020 (Blog)

Data can lead, but only if you know where you’re going

April 14, 2020 (Blog)

Say it with me: engagement doesn’t pay bills

February 14, 2020 (Blog)

What a kick in the butt taught me about trust

August 5, 2019 (Blog)

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

November 10, 2018 (Presentations)

Copyright © 2023 · Maker Pro on Genesis Framework · WordPress · Log in