In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts.
There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. Those tips come from the experiences I’ve had with our own customers at Bambu over the last six months.
I hope this opens up some ideas for your company.
How to Get Maximum Engagement from Your Employee Advocacy Program, MarketingProfs
Stephan Hovnanian
I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.
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