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Stephan Hovnanian

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You are here: Home / Guest Articles / Reimagining Word of Mouth Marketing

Reimagining Word of Mouth Marketing

Published: October 3, 2016

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In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts.

There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. Those tips come from the experiences I’ve had with our own customers at Bambu over the last six months.

I hope this opens up some ideas for your company.

How to Get Maximum Engagement from Your Employee Advocacy Program, MarketingProfs

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Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

Latest posts by Stephan Hovnanian (see all)

  • Reflecting on a core values challenge - November 27, 2020
  • Adopt these communication norms for better meetings, emails and chat messages - July 8, 2020
  • Data can lead, but only if you know where you’re going - April 14, 2020
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Filed Under: Guest Articles

Stephan Hovnanian

I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.

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I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on Twitter or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.

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Latest Articles and Appearances

Reflecting on a core values challenge

November 27, 2020 (Blog)

Adopt these communication norms for better meetings, emails and chat messages

July 8, 2020 (Blog)

Data can lead, but only if you know where you’re going

April 14, 2020 (Blog)

Say it with me: engagement doesn’t pay bills

February 14, 2020 (Blog)

What a kick in the butt taught me about trust

August 5, 2019 (Blog)

Advocacy in a Box – MarketingProfs B2B Forum #MPB2B

November 10, 2018 (Presentations)

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