In Barry Moore’s 52nd episode of his The Active Marketer podcast, we dove into one of our favorite and oft-underused features of ActiveCampaign: contact scoring. During the podcast, we talked about using engagement scoring for nurturing and customer lifetime value, and covered some specific scenarios that will sure to be valuable to your email list. (Air date: February 23, 2016)
Stephan Hovnanian
I am a Strategy Consultant on Sprout Social’s professional services team. As a speaker and trainer, I focus on developing world-class practitioners of social and advocacy programs. Before joining Sprout, I ran a marketing consultancy for 15 years, and use that experience to shape the strategy of social programs so they launch successfully and drive measurable business value.
Latest posts by Stephan Hovnanian (see all)
- Reflecting on a core values challenge - November 27, 2020
- Adopt these communication norms for better meetings, emails and chat messages - July 8, 2020
- Data can lead, but only if you know where you’re going - April 14, 2020
