Jonathan Corrie, CEO of services automation software Precursive, has quickly become one of my favorite people to engage in conversation. His podcast aims to empower professional services leaders with insights to help them run stronger, forward-thinking operations. What I love about Jonathan as a host is that he leverages his own vast knowledge of the […]
From Another Life
During the course of my career, I've presented, spoken, and written about digital marketing, email marketing, the web, social media, professional services, and more. This section preserves some of my favorite moments and thoughts from days of yore.
Advocacy in a Box – MarketingProfs B2B Forum #MPB2B
Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or “micro-influencers” to drive awareness about your company can be a challenge. This talk presents a six-piece framework to drive participation and results in your advocacy program.
Nurturing Thought Leaders in Your Organization
Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.
Empowering People to Make an Impact: Advocacy in Higher Ed
We can all agree that the power of word-of-mouth advocacy is stronger in Higher Ed than anywhere else. Advocacy fuels awareness, recruiting, retention, and donations. It is present in students, staff, faculty, and alumni. But, despite its power and ubiquitousness, advocates typically don’t know how to spread the word beyond “showing support” with a pledge or […]
Why I Social – Sales Pay Bills, Likes and Engagement Don’t
The Why I Social podcast, hosted by Chris Barrows, is an outstanding listen. Chris was kind enough to invite me on to talk about my experience and growth professionally over my career, and the role social media played in that growth. Listen to the full episode or continue below for some transcribed highlights. The changing […]
How to Tap Into Your Company’s Marketing Influencers
Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program […]
From One Sprout All Star to Another
I’ve written before about how my advocacy (as a customer) for my current employer as a member of their (our?) Sprout All Stars program ultimately earned me a job with them. To bring things full circle, I had a chance (now as an employee) to highlight some of my favorite aspects of Bambu with one […]
Employee Advocacy – an Untapped Resource for Law Firms
Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it’s word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Best Practices and Challenges for Advocacy Programs
Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]