Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative […]
From Another Life
During the course of my career, I've presented, spoken, and written about digital marketing, email marketing, the web, social media, professional services, and more. This section preserves some of my favorite moments and thoughts from days of yore.
Reimagining Word of Mouth Marketing
In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts. There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. […]
Staying Relevant – What it Takes to Win Inside Today’s Inbox
Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent. At Agents of Change, a conference in Portland, ME, I had the opportunity to share a framework and examples of how to create […]
How Email and Customer Success Go Hand in Hand
Tips for email newsletter content, and how email & customer success go hand in hand. Enjoyed this “interview style” format from the folks at Rare.io as an alternative to a request to guest blog. Marketing Chat with Stephan Hovnanian, Rare.io Blog
Advanced Lead Scoring Strategies
In Barry Moore’s 52nd episode of his The Active Marketer podcast, we dove into one of our favorite and oft-underused features of ActiveCampaign: contact scoring. During the podcast, we talked about using engagement scoring for nurturing and customer lifetime value, and covered some specific scenarios that will sure to be valuable to your email list. […]
Essentials of High Performing Email Marketing Programs
All the email marketing tips and tactics in the world are meaningless if you can’t measure their effectiveness beyond simple vanity metrics. In this webinar, you will learn email’s place in your marketing strategy, and what goes into a successful email marketing campaign, so the next time you press “send” it’s with purpose, and gets […]
Agents of Change Podcast: The best ways to segment your email list
Too often marketers are concerned more with quantity over quality when it comes to their email lists. I had a chance to sit down with Rich Brooks and talk about why email segments are so important.
How to REALLY Use Social Media to Your Advantage
We are in an online economy where traditional marketing tactics are falling short of meeting the expectations of highly-mobile users who expect transparency and accessibility from the businesses they deal with.
A 6-Step Plan for Effective Email Newsletters
Keep top-of-mind with clients, without being self-promotional, by creating a strategic email newsletter program. These six steps will make it easy for any business.