Thought leadership is not just the role of a few people, it’s the responsibility of everyone at the organization. Do it well, and you will not only win the battle of trust and authenticity, but also become a world-class organization with a highly-engaged workforce.
Guest Blog Posts
I'm a proponent of long-term relationships when it comes to guest blogging, and not just submitting articles to dozens of random sites for the sake of casting a wider digital footprint. Those long-term relationships are reflected here.
Employee Advocacy – an Untapped Resource for Law Firms
Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it’s word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Reimagining Word of Mouth Marketing
In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts. There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. […]
How Email and Customer Success Go Hand in Hand
Tips for email newsletter content, and how email & customer success go hand in hand. Enjoyed this “interview style” format from the folks at Rare.io as an alternative to a request to guest blog. Marketing Chat with Stephan Hovnanian, Rare.io Blog
How to REALLY Use Social Media to Your Advantage
We are in an online economy where traditional marketing tactics are falling short of meeting the expectations of highly-mobile users who expect transparency and accessibility from the businesses they deal with.
A 6-Step Plan for Effective Email Newsletters
Keep top-of-mind with clients, without being self-promotional, by creating a strategic email newsletter program. These six steps will make it easy for any business.
Creating a blogging strategy when blogging isn’t your business
You have a business to run, but experts say you need to blog. Learn how to create a strategy that lets you do both.