Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent. At Agents of Change, a conference in Portland, ME, I had the opportunity to share a framework and examples of how to create the personalized and relevant experience with your subscribers.
Latest posts by Stephan Hovnanian (see all)
- Adopt these communication norms for better meetings, emails and chat messages - July 8, 2020
- Data can lead, but only if you know where you’re going - April 14, 2020
- Say it with me: engagement doesn’t pay bills - February 14, 2020