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Stephan Hovnanian

Subscription services leader | Customer journey & value realization | Scaling global teams

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You are here: Home / Podcasts / Precursive Perspective – Selling and Delivering Subscription Professional Services

Precursive Perspective – Selling and Delivering Subscription Professional Services

Published: September 2, 2025

Jonathan Corrie, CEO of services automation software Precursive, has quickly become one of my favorite people to engage in conversation. His podcast aims to empower professional services leaders with insights to help them run stronger, forward-thinking operations. What I love about Jonathan as a host is that he leverages his own vast knowledge of the professional services space to facilitate a two-way conversation that doesn’t feel anything like an interview.

I was fortunate to have an opportunity to share some of the learnings (good and bad) about launching a subscription model for professional services. Some key highlights include:

  • Rise of Subscription Services
  • Customer demand that led to developing Subscription Offerings
  • Building Blocks for a Subscription Services Org
  • The org structure, GTM, sales and delivery models used at Sprout Social
  • Challenges of consumption and delivery of Subscription Services

Listen to the full episode

Filed Under: Podcasts

Stephan Hovnanian

I have 20+ years building and scaling consulting and professional services organizations that drive measurable customer value, retention, and expansion. Currently leading an advisory services team at Sprout Social that helps brands evolve into world-class programs.

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I’m a huge proponent of putting the “social” in “social media.” Let’s get to know one another on LinkedIn or Instagram. I also welcome the opportunity to speak on your podcast, webcast, or at your next event.

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Do you have an audience of business owners and marketers that could use insights to keep their companies ahead of the online marketing curve? I can help with that.

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Latest Articles and Appearances

Precursive Perspective – Selling and Delivering Subscription Professional Services

September 2, 2025 (Podcasts)

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