Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]
When you add video to a conversation you can create incredible levels of trust and authenticity with your audience. I've been fortunate to produce interviews with top brands and amazing people (and been a guest on a few myself). Lots to learn here.
How to Foster Customer and Employee Advocacy
Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative […]