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Stephan Hovnanian

Subscription services leader | Customer journey & value realization | Scaling global teams

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You are here: Home / Guest Articles / Reimagining Word of Mouth Marketing

Reimagining Word of Mouth Marketing

Published: October 3, 2016

In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts.

There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. Those tips come from the experiences I’ve had with our own customers at Bambu over the last six months.

I hope this opens up some ideas for your company.

How to Get Maximum Engagement from Your Employee Advocacy Program, MarketingProfs

Filed Under: Guest Articles

Stephan Hovnanian

I have 20+ years building and scaling consulting and professional services organizations that drive measurable customer value, retention, and expansion. Currently leading an advisory services team at Sprout Social that helps brands evolve into world-class programs.

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