Tips for email newsletter content, and how email & customer success go hand in hand. Enjoyed this “interview style” format from the folks at Rare.io as an alternative to a request to guest blog. Marketing Chat with Stephan Hovnanian, Rare.io Blog
Advanced Lead Scoring Strategies
In Barry Moore’s 52nd episode of his The Active Marketer podcast, we dove into one of our favorite and oft-underused features of ActiveCampaign: contact scoring. During the podcast, we talked about using engagement scoring for nurturing and customer lifetime value, and covered some specific scenarios that will sure to be valuable to your email list. […]
Essentials of High Performing Email Marketing Programs
All the email marketing tips and tactics in the world are meaningless if you can’t measure their effectiveness beyond simple vanity metrics. In this webinar, you will learn email’s place in your marketing strategy, and what goes into a successful email marketing campaign, so the next time you press “send” it’s with purpose, and gets […]
Agents of Change Podcast: The best ways to segment your email list
Too often marketers are concerned more with quantity over quality when it comes to their email lists. I had a chance to sit down with Rich Brooks and talk about why email segments are so important.
Step-by-Step Plan for Better Email Marketing Results
Look beyond open and click rates to gauge the health and effectiveness of your email campaigns. Here is a simple process to create goals, track key performance indicators, and optimize your email conversions.
Would You Walk Away from 100K Followers? I Just Did.
Divesting yourself of an online community you started from scratch, and built up to over 100,000 members, is an interesting experience. A lot goes through your mind leading up to the realization that it’s time to move on, and all along the way through the transition to new ownership (if you even go that direction). […]
How to REALLY Use Social Media to Your Advantage
We are in an online economy where traditional marketing tactics are falling short of meeting the expectations of highly-mobile users who expect transparency and accessibility from the businesses they deal with.
(Case Study) How copy formulas can affect your email campaigns
Using conversion copy in your email campaigns could lead to higher opens and click throughs, but could also turn away certain subscribers. Read what happened to us during a recent campaign.
Segment Your Emails with Copywriting Formulas
What if you could go beyond interest and demographic based segmentation and personalize your email campaigns with copy that really hit the mark?