I’ve written before about how my advocacy (as a customer) for my current employer as a member of their (our?) Sprout All Stars program ultimately earned me a job with them. To bring things full circle, I had a chance (now as an employee) to highlight some of my favorite aspects of Bambu with one […]
Employee Advocacy – an Untapped Resource for Law Firms
Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it’s word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
Best Practices and Challenges for Advocacy Programs
Honored to have spent some time with an amazing couple, Jeff and Michelle Julian of Enterprise Marketer, chatting about how to tactically engage your workforce. Enjoy! When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most […]
Content Marketing Metrics That Matter
Came across a thread on inbound.org about the “Top 3 metrics every content marketer should track”. Had to weigh in after reading the responses because, well, they catered to the wannabe blogger superstar and had very little actionable insight to measurable business goals. Since we’re talking about content marketers, whose role is presumably to drive […]
How to Foster Customer and Employee Advocacy
Nothing is more powerful than word-of-mouth and positive brand mentions from both customers and employees. I had a chance to sit down with Webcertain.tv to discuss the fundamentals of a successful advocacy program, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative […]
Reimagining Word of Mouth Marketing
In my latest for MarketingProfs, we look at the benefits of employee advocacy programs and how they’re being used by companies to augment word of mouth marketing efforts. There’s stats on that stuff you can read in the article, but what’s really juicy are the four key elements of a successful program that I share. […]
Staying Relevant – What it Takes to Win Inside Today’s Inbox
Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent. At Agents of Change, a conference in Portland, ME, I had the opportunity to share a framework and examples of how to create […]
The sad truth about ‘Best time to Post on Social Media’ Infographics
There are 3 factors that influence the best times to post on social media that the infographics don’t tell you. Let’s explore them.
How Advocacy and a Shortened URL Got Me a Job
A story of opportunity meeting preparation, and a whole lot of #SproutLove. First, the Preparation About six months ago, my web business Shovi Websites was at a crossroads. Fifteen years after starting it to help small businesses take advantage of all the wonderful things a well-run web presence had to offer, the rules of the […]